Rockbridge, a private hospitality investment firm, has created a unique workplace in their 30,000-square-foot headquarters that resembles one of their numerous high-end concepts. The entrance is reminiscent of a luxurious restaurant or hotel, serving as an immediate representation of the company’s culture. The space is designed for collaboration and aims to create an inviting atmosphere. Rockbridge’s CEO, Jim Merkel, suggests that the commercial office industry can learn from the hospitality industry’s consumer-focused approach. Adapting to meet changing needs and desires is crucial, as the traditional office model is no longer sufficient. Mixed-use buildings that offer more than just office space have gained popularity among younger generations, who seek community and a sense of place. Hospitality has continually reinvented itself by embracing transformations and meeting consumer demands. People desire to be part of a community and have the ability to curate their lives which Rockbridge wholly embraces.
Rockbridge won an AIA Columbus Honor Award in 2023. This tour is sponsored by the AIA Columbus Committee on Design.
The Design Architect is Design Collective.
January 25, 2024
Earn 1.0 LU|HSW
AIA Members, Allied Members, and Sponsors: $10
Associate Members and Students: $5