Annual Meeting – October 21st
The Firm of the Future: Big Picture Trends Shaping the Future of Design Firms (1 AIA LU)
by Ray Kogan, AIA
Yogi Berra supposedly opined that “It’s tough to make predictions, especially about the future.” Heeding his wisdom, it is essential that leaders of architecture firms understand what the future holds in order to navigate their firms through tumultuous times-as well as the good times that will return. What could be more important to the leadership and management of architecture firms than scanning the horizon and taking in the big picture of the major forces that will drive the business climate for architects in order to become better equipped to anticipate trends, analyze future prospects, and position their firms?